How to build an effective tradeshow marketing strategy

Trade shows are always huge events, attracting not just countless visitors but also lots of exhibitors. They’re a great opportunity for companies to find new customers, interact with existing ones and get a good look at the competition as well as potential...

10 Crafty Event Activities for your next event

Besides freebies and food, guests enjoy taking part in activities while they wait for the big show to happen. Here are some chic takes on crafty activities—from card-making to customizing denim—that will keep guests entertained and engaged. Garnier’s Denim Jacket Bar...