Using Augmented Reality to Enhance the Customer Experience

E-commerce has transformed the shopping landscape for traditional bricks-and-mortar retail over the past decade. But another technology – augmented reality (AR) – now looks primed to be its saviour. Consumers seem to agree on the vast potential of the combination of...

5 Key Exhibition Data Points

How much exhibition and convention trend data can you drop in just five minutes? If you’re Sam Lippman, president and founder of Lippman Connects, it amounted to about one key data point per minute as he sped through five topline results of the 2018 ECEF Pulse...

Fun Ideas for a Superhero Party

Comic books offer a wealth of fun ideas for event themes. Here’s a look at some recent events that evoked comics and superheroes, including sales conferences, flower shows, and fund-raisers. These colorful ideas are a great way to celebrate a team, incorporate...

Case Studies: Cause Marketing

Here are three recent examples of cause marketing that make for very interesting case studies of a still-evolving marketing strategy. 1. Ice Bucket Challenge by  ALS Association In an effort to visualize and explain how someone feels with the Amyotrophic Lateral...

Emotional Marketing Drives Business

Chief marketing officers and brand managers are masters of appealing to emotions, spending a hefty sum of money on well-crafted campaigns that hit you in the feels – and for good reason. According to The New Science of Customer Emotions, Harvard Business Review,“when...