9 Ways Beauty Brands Play with Product and Color at Events

Product displays at beauty events are nothing new, but now brands are having fun with them, incorporating items into photo backdrops and signage in creative ways, while also taking inspiration from their own color palettes—from muted monotone shades to punchy pinks...

Good Corporate Sponsorships Come From Real Relationships

Have you sent out 100s of Sponsorship Proposals with perhaps only 5 of those prospects agreeing to sponsor something? There’s a reason for that. It wasn’t your fancy proposal that won their hearts over. It could be one of the reasons below: They know you...