2019 Meetings & Events Trends

Growth in demand for meetings and events It is an exciting time for meetings and events. The number of sophisticated venues is growing across the globe and smarter ways of using data to fine-tune the value around meetings programs are in full effect. Engagement,...

Steal-Worthy Ideas From Recent TV and Film Premieres

Entertainment studios have long been creating over-the-top, clever premieres and promotions for TV shows and movies. If you’re launching a new product or service, here are some ideas for you. FLASH MOBS AIN’T DEAD ‘Bohemian Rhapsody’ To...

Immersing Consumers in Environmental Causes

“Going green” is more than recycling or using less paper. As consumers get more conscious about leaving their carbon footprints and living a more eco-friendly life, marketers are developing creative engagements that are immersing consumers in modern...