Elevate your Brand with Pop Up Experiences

Pop Up Experiences are booming especially when Malaysians’ number one hobby is shopping. It makes sense that brands regularly have roadshows in malls where they already have permanent stores and counters. So how do you make these roadshows more interesting...

Banking on Local Culture

To honor the 70th anniversary of the iconic Paraguayan song ‘Recuerdo de Ypacaraí’, Itaú Bank set up an interactive installation by Paraguay’s Ypacaraí lake – the inspiration behind the song. The Paseo del Recuerdo cultural tribute debuted this quarter, and features a...

Using Technology to Reach Consumers

A big topic of conversation that continues from last year would be how technology—such as social media, live streaming, and VR and AR—can reach consumers. 1. Influencers still work Millennials trust a social-media star’s recommendations almost as much as a...

Cause Marketing Campaigns that shaped the US

Cause Marketing Campaigns have been going strong in the US, but not so apparent in Asia. Here are some trends that can help our Asian counterparts shape their cause marketing campaigns. These trends all made socially responsible efforts a winning proposition for...