Product displays at beauty events are nothing new, but now brands are having fun with them, incorporating items into photo backdrops and signage in creative ways, while also taking inspiration from their own color palettes—from muted monotone shades to punchy pinks and teals. Here’s a look at how some recent beauty industry events interpreted these idea.

Beautyblender’s Pop-Up Bodega

Beautyblender’s Pop-Up Bodega
To introduce its newest product, Bounce Liquid Whip Long Wear Foundation, Beautyblender, which is known for its ubiquitous hot pink makeup sponges, created its first pop-up shop in downtown Manhattan. Doused in the brand’s signature bright shade, the bodega-inspired shop was open to the public on July 25 and 26 and hosted events with special guests like makeup artist Mario Dedivanovic.

Photo: Taylor McIntyre/BizBash

Beautyblender’s Pop-Up Bodega

Beautyblender’s Pop-Up Bodega
The raw space was transformed by HL Group’s event team with nods to the classic New York City bodega, including fridge cases that served as product display areas, branded grocery items like water bottles and paper towels, and hot pink milk crates.

Photo: Kent Miller

Beautyblender’s Pop-Up Bodega

Beautyblender’s Pop-Up Bodega
A newsstand-inspired step-and-repeat built with custom-branded magazines became a natural photo moment for guests.

Photo: Taylor McIntyre/BizBash

KKW Beauty’s Westfield Century City Pop-Up

KKW Beauty’s Westfield Century City Pop-Up
In June, Kim Kardashian West hosted her first KKW Beauty and Fragrance pop-up at Westfield Century City in Los Angeles. Customers were able to shop products from both her collections, KKW Beauty and KKW Fragrance, including limited-edition collections, Kimoji x Lumee merchandise, and more.

Photo: Courtesy of KKW Beauty

Byrdie Beauty Lab

Byrdie Beauty Lab
In July, beauty and wellness brand Byrdie hosted a 10-day pop-up event in Los Angeles with shopping partner Amazon. The space featured a curation of beauty products from the site’s editors and master classes from pros, plus guests could add their favorite items to their Amazon carts. The event was produced by Clique’s in-house experiential team, along with fabrication partner Axiom.

Photo: Courtesy of Byrdie Beauty

Kerastase Club Event

Kerastase Club Event
To introduce its new spokesperson, Emily Ratajkowski, hair care brand Kerastase hosted an event, produced by Stoelt Productions and held at Penthouse 64 at the Chateau Marmont in June, with a photo wall backdrop comprised of the golden bottles of its beautifying oil.

Photo: Vero Image

Kerastase Club Event

Kerastase Club Event
The gathering also featured a vintage beauty salon area decorated with antique brushes, hair dryers, and mirrors; an infinity room; and professional portrait photography.

Photo: Vero Image

Camila Cabello x L’Oréal Paris Launch Event

Camila Cabello x L’Oréal Paris Launch Event
During the sunset party, guests noshed on Cuban fare and craft cocktails, while trying out products from the collection. The event was produced by creative agency HangarFour Creative, which is part of DKC.

Photo: Emma McIntyre/Getty Images for L’Oreal Paris

L’Oreal Hair Fashion Night

L’Oreal Hair Fashion Night
L’Oreal Professionnel hosted a one-night consumer pop-up in June at the Symes in Toronto. The event celebrated summer hair trends and offered guests hair-styling sessions, YSL Beauty makeup tips, and a pop-up shop. The event was produced by Tim:Tom and featured a pink and white color scheme.

Photo: Carlos Bolivar

Source: BizBash