9 Ways Beauty Brands Play with Product and Color at Events

Product displays at beauty events are nothing new, but now brands are having fun with them, incorporating items into photo backdrops and signage in creative ways, while also taking inspiration from their own color palettes—from muted monotone shades to punchy pinks...

Good Corporate Sponsorships Come From Real Relationships

Have you sent out 100s of Sponsorship Proposals with perhaps only 5 of those prospects agreeing to sponsor something? There’s a reason for that. It wasn’t your fancy proposal that won their hearts over. It could be one of the reasons below: They know you...

Brands leveraging philanthropic work to drive change

Like the Gates Foundation, many companies are putting more resources into philanthropic work, and for good reason. Along with the warm feelings associated with altruism, business leaders contributing to the social good recognize that benefit philanthropy can provide...

Ice Age Themed Event

Tired of being avant garde and modern and just want to go back to the ice age? Here are some ideas you can use for your next Ice Age themed event. Dinosaurs to greet your guests. Cavemen would be nice to pose with as well when they don’t stink. Add a bit of a...