Ways to win the hearts of the media

How do you win the hearts of the media and generate press coverage at a trade show? Six writers and editors offer the inside scoop via this dos and don’ts guide. By Linda Armstrong  Media reps are like bullhorns. Get just one to broadcast your message, and you...

Engaging Audiences at Auto Shows

Automotive companies used to depend on attractive models to seductively showing off their cars to potential buyers. Models alone don’t cut it nowadays. So what do you do? Check out what these brands did at the New York International Auto Show. One of the most...

Don’t Scare your Guests with Dull Financial Events

Financial institutions are always seen as serious. After all money and finance are usually a serious topics but the education process doesn’t have to be so. Financial events can be made fun just like how Stacks House did theirs. Built in the style of other...

The Evolution of Lifestyle Brands

Lifestyle brands have existed for a very, very long time. From Tiffany & Co, Pepsi and Coca Cola from the 1800s; CHANEL, Adidas, Mercedes Benz and Audi in the early 1900s to Calvin Klein in the late 1900s, all of these brands are part of the same lifestyle...