Elevate your Brand with Pop Up Experiences

Pop Up Experiences are booming especially when Malaysians’ number one hobby is shopping. It makes sense that brands regularly have roadshows in malls where they already have permanent stores and counters. So how do you make these roadshows more interesting...

Banking on Local Culture

To honor the 70th anniversary of the iconic Paraguayan song ‘Recuerdo de Ypacaraí’, Itaú Bank set up an interactive installation by Paraguay’s Ypacaraí lake – the inspiration behind the song. The Paseo del Recuerdo cultural tribute debuted this quarter, and features a...

Using Technology to Reach Consumers

A big topic of conversation that continues from last year would be how technology—such as social media, live streaming, and VR and AR—can reach consumers. 1. Influencers still work Millennials trust a social-media star’s recommendations almost as much as a...

Cause Marketing Campaigns that shaped the US

Cause Marketing Campaigns have been going strong in the US, but not so apparent in Asia. Here are some trends that can help our Asian counterparts shape their cause marketing campaigns. These trends all made socially responsible efforts a winning proposition for...

Booth design strategies to cut through the clutter

The show floor is a veritable cornucopia of colors, shapes, sounds, and more. What are some simple design strategies to communicate our offerings and cut through the clutter? In a hectic exhibit area, attendees tend to quickly scan a room and make quick, vision-based...

Hotels are turning their lobbies into co-working spaces

Hotel lobbies doubling as spaces to socialize and work is nothing new, but now, some hotels are targeting business travelers by turning certain parts of their lobbies into official co-working spaces. The New York Times: “Traditional hotel business centers these...