Event News & Trends

Get updates about the latest event news and trends

Elevate your Brand with Pop Up Experiences

Pop Up Experiences are booming especially when Malaysians' number one hobby is shopping. It makes sense that brands regularly have roadshows in malls where they already have permanent stores and counters. So how do you make these roadshows more interesting rather than...

Banking on Local Culture

To honor the 70th anniversary of the iconic Paraguayan song ‘Recuerdo de Ypacaraí’, Itaú Bank set up an interactive installation by Paraguay’s Ypacaraí lake – the inspiration behind the song. The Paseo del Recuerdo cultural tribute debuted this quarter, and features a...

Using Technology to Reach Consumers

A big topic of conversation that continues from last year would be how technology—such as social media, live streaming, and VR and AR—can reach consumers. 1. Influencers still work Millennials trust a social-media star’s recommendations almost as much as a...

Cause Marketing Campaigns that shaped the US

Cause Marketing Campaigns have been going strong in the US, but not so apparent in Asia. Here are some trends that can help our Asian counterparts shape their cause marketing campaigns. These trends all made socially responsible efforts a winning proposition for...

Booth design strategies to cut through the clutter

The show floor is a veritable cornucopia of colors, shapes, sounds, and more. What are some simple design strategies to communicate our offerings and cut through the clutter? In a hectic exhibit area, attendees tend to quickly scan a room and make quick, vision-based...

Hotels are turning their lobbies into co-working spaces

Hotel lobbies doubling as spaces to socialize and work is nothing new, but now, some hotels are targeting business travelers by turning certain parts of their lobbies into official co-working spaces. The New York Times: “Traditional hotel business centers these...

Building your brand strategy in 2019

When clients approach us to help with bringing them customers, we get excited. Ideas run through our heads at breakneck speed but we know that different brands have different approaches so we sit patiently and listen. We hear them out during brainstorming sessions...

2019 Meetings & Events Trends

Growth in demand for meetings and events It is an exciting time for meetings and events. The number of sophisticated venues is growing across the globe and smarter ways of using data to fine-tune the value around meetings programs are in full effect. Engagement,...

Steal-Worthy Ideas From Recent TV and Film Premieres

Entertainment studios have long been creating over-the-top, clever premieres and promotions for TV shows and movies. If you're launching a new product or service, here are some ideas for you. FLASH MOBS AIN'T DEAD 'Bohemian Rhapsody' To celebrate Freddie Mercury’s...

Immersing Consumers in Environmental Causes

"Going green” is more than recycling or using less paper. As consumers get more conscious about leaving their carbon footprints and living a more eco-friendly life, marketers are developing creative engagements that are immersing consumers in modern environmental...

Brand Activation- Tesco Unforgettable Bag

Single use plastic bags have been making negative headlines of late and why not? When before it was hailed as a solution to contain and transport goods such as foods, produce, powders, ice, magazines, chemicals, and waste, it is now as seen as sealife killer and...

Contemporary Tradeshow Trends That Offer the ROI You Need

From strengthening brand awareness to massive product exposure, tradeshows offer ways to build emotional connections with potential customers that other forms of marketing can’t. With the right event marketing strategy, tradeshow exhibition can be an advantageous...

Projection Mapping Responds to Music in Real Time

Photo: Suzanne Teresa, photographed at the Hollywood Bowl, courtesy of the L.A. Phil The Los Angeles Philharmonic kicked off its 100th anniversary season on September 30 in a big way. The orchestra started the day with a free festival designed to showcase the city’s...