Event News & Trends

Get updates about the latest event news and trends

Booth design strategies to cut through the clutter

The show floor is a veritable cornucopia of colors, shapes, sounds, and more. What are some simple design strategies to communicate our offerings and cut through the clutter? In a hectic exhibit area, attendees tend to quickly scan a room and make quick, vision-based...

Hotels are turning their lobbies into co-working spaces

Hotel lobbies doubling as spaces to socialize and work is nothing new, but now, some hotels are targeting business travelers by turning certain parts of their lobbies into official co-working spaces. The New York Times: “Traditional hotel business centers these...

Building your brand strategy in 2019

When clients approach us to help with bringing them customers, we get excited. Ideas run through our heads at breakneck speed but we know that different brands have different approaches so we sit patiently and listen. We hear them out during brainstorming sessions...

2019 Meetings & Events Trends

Growth in demand for meetings and events It is an exciting time for meetings and events. The number of sophisticated venues is growing across the globe and smarter ways of using data to fine-tune the value around meetings programs are in full effect. Engagement,...

Steal-Worthy Ideas From Recent TV and Film Premieres

Entertainment studios have long been creating over-the-top, clever premieres and promotions for TV shows and movies. If you're launching a new product or service, here are some ideas for you. FLASH MOBS AIN'T DEAD 'Bohemian Rhapsody' To celebrate Freddie Mercury’s...

Immersing Consumers in Environmental Causes

"Going green” is more than recycling or using less paper. As consumers get more conscious about leaving their carbon footprints and living a more eco-friendly life, marketers are developing creative engagements that are immersing consumers in modern environmental...

Brand Activation- Tesco Unforgettable Bag

Single use plastic bags have been making negative headlines of late and why not? When before it was hailed as a solution to contain and transport goods such as foods, produce, powders, ice, magazines, chemicals, and waste, it is now as seen as sealife killer and...

Contemporary Tradeshow Trends That Offer the ROI You Need

From strengthening brand awareness to massive product exposure, tradeshows offer ways to build emotional connections with potential customers that other forms of marketing can’t. With the right event marketing strategy, tradeshow exhibition can be an advantageous...

Projection Mapping Responds to Music in Real Time

Photo: Suzanne Teresa, photographed at the Hollywood Bowl, courtesy of the L.A. Phil The Los Angeles Philharmonic kicked off its 100th anniversary season on September 30 in a big way. The orchestra started the day with a free festival designed to showcase the city’s...

9 Ways Beauty Brands Play with Product and Color at Events

Product displays at beauty events are nothing new, but now brands are having fun with them, incorporating items into photo backdrops and signage in creative ways, while also taking inspiration from their own color palettes—from muted monotone shades to punchy pinks...

Good Corporate Sponsorships Come From Real Relationships

Have you sent out 100s of Sponsorship Proposals with perhaps only 5 of those prospects agreeing to sponsor something? There's a reason for that. It wasn't your fancy proposal that won their hearts over. It could be one of the reasons below: They know you or your boss...

Brands leveraging philanthropic work to drive change

Like the Gates Foundation, many companies are putting more resources into philanthropic work, and for good reason. Along with the warm feelings associated with altruism, business leaders contributing to the social good recognize that benefit philanthropy can provide...