Event News & Trends

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28 Fun Ideas From Recent TV and Movie Events

From housewife-inspired drag queens to a choir of demonic nuns to a 20,000-pound throne, recent film and TV events have offered a wealth of out-of-the-box design and activity inspiration. Read on for steal-worthy ideas from events surrounding Big Little Lies, Good...

Ways to win the hearts of the media

How do you win the hearts of the media and generate press coverage at a trade show? Six writers and editors offer the inside scoop via this dos and don'ts guide. By Linda Armstrong  Media reps are like bullhorns. Get just one to broadcast your message, and you can...

Engaging Audiences at Auto Shows

Automotive companies used to depend on attractive models to seductively showing off their cars to potential buyers. Models alone don't cut it nowadays. So what do you do? Check out what these brands did at the New York International Auto Show. One of the most visual...

Don’t Scare your Guests with Dull Financial Events

Financial institutions are always seen as serious. After all money and finance are usually a serious topics but the education process doesn't have to be so. Financial events can be made fun just like how Stacks House did theirs. Built in the style of other Instagram...

The Evolution of Lifestyle Brands

Lifestyle brands have existed for a very, very long time. From Tiffany & Co, Pepsi and Coca Cola from the 1800s; CHANEL, Adidas, Mercedes Benz and Audi in the early 1900s to Calvin Klein in the late 1900s, all of these brands are part of the same lifestyle heritage....

5 Fresh Ways of B2B Networking (outside of coffee breaks)

People attend events to not only learn something new, but also to do some B2B networking to expand their network. Typically this is limited to coffee breaks. Try injecting 5 fresh ideas to break away from the norm in your next event. IDEA #1: BE PLAYFUL Google created...

Make your Automotive Events more Exciting

There are some prominent automotive brands who create unique events for the media and influencers. This includes arranging factory visits, racing on tracks, riding the off beaten track while enjoying local sights and delights. It's easier when handling a small group...

7 Case Studies That Prove Experiential Retail Is The Future

Image via Bloomberg One thing is for sure; experiential retail is the future. For years, we have heard stories of the apparent decline of the high street and the subsequent rise of the internet, as if this was an trajectory impossible to reverse. But as the desire for...

Strategic Small-Booth Designs

How do you make the most of a 10-by-10 space? Certainly, it's not easy to utilize every inch without creating a cacophony of clutter. But it all comes down to understanding your objectives, choosing the perfect elements to meet them, and eliminating whatever isn't...

Keeping your guests happy while in line

We've all been there. Excited to see a show but the long queue is such a drag! It's worse when made to wait in line in the rain or in the scorching sun. So how do we keep guests comfortable and entertained in the inevitable lines that come with large events, trade...

Theme Park Entertainment to Help Your Park Stand Out

People crave experiences; shows are no longer about sitting in comfortable chairs and watching from a distance. People want to be immersed in something engaging and unique. When people go to theme parks they go for the experience, remembering the aspects that stood...