Event News & Trends

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5 Fresh Ways of B2B Networking (outside of coffee breaks)

People attend events to not only learn something new, but also to do some B2B networking to expand their network. Typically this is limited to coffee breaks. Try injecting 5 fresh ideas to break away from the norm in your next event. IDEA #1: BE PLAYFUL Google created...

Make your Automotive Events more Exciting

There are some prominent automotive brands who create unique events for the media and influencers. This includes arranging factory visits, racing on tracks, riding the off beaten track while enjoying local sights and delights. It's easier when handling a small group...

7 Case Studies That Prove Experiential Retail Is The Future

Image via Bloomberg One thing is for sure; experiential retail is the future. For years, we have heard stories of the apparent decline of the high street and the subsequent rise of the internet, as if this was an trajectory impossible to reverse. But as the desire for...

Strategic Small-Booth Designs

How do you make the most of a 10-by-10 space? Certainly, it's not easy to utilize every inch without creating a cacophony of clutter. But it all comes down to understanding your objectives, choosing the perfect elements to meet them, and eliminating whatever isn't...

Keeping your guests happy while in line

We've all been there. Excited to see a show but the long queue is such a drag! It's worse when made to wait in line in the rain or in the scorching sun. So how do we keep guests comfortable and entertained in the inevitable lines that come with large events, trade...

Theme Park Entertainment to Help Your Park Stand Out

People crave experiences; shows are no longer about sitting in comfortable chairs and watching from a distance. People want to be immersed in something engaging and unique. When people go to theme parks they go for the experience, remembering the aspects that stood...

Elevate your Brand with Pop Up Experiences

Pop Up Experiences are booming especially when Malaysians' number one hobby is shopping. It makes sense that brands regularly have roadshows in malls where they already have permanent stores and counters. So how do you make these roadshows more interesting rather than...

Banking on Local Culture

To honor the 70th anniversary of the iconic Paraguayan song ‘Recuerdo de Ypacaraí’, Itaú Bank set up an interactive installation by Paraguay’s Ypacaraí lake – the inspiration behind the song. The Paseo del Recuerdo cultural tribute debuted this quarter, and features a...

Using Technology to Reach Consumers

A big topic of conversation that continues from last year would be how technology—such as social media, live streaming, and VR and AR—can reach consumers. 1. Influencers still work Millennials trust a social-media star’s recommendations almost as much as a...

Cause Marketing Campaigns that shaped the US

Cause Marketing Campaigns have been going strong in the US, but not so apparent in Asia. Here are some trends that can help our Asian counterparts shape their cause marketing campaigns. These trends all made socially responsible efforts a winning proposition for...

Booth design strategies to cut through the clutter

The show floor is a veritable cornucopia of colors, shapes, sounds, and more. What are some simple design strategies to communicate our offerings and cut through the clutter? In a hectic exhibit area, attendees tend to quickly scan a room and make quick, vision-based...

Hotels are turning their lobbies into co-working spaces

Hotel lobbies doubling as spaces to socialize and work is nothing new, but now, some hotels are targeting business travelers by turning certain parts of their lobbies into official co-working spaces. The New York Times: “Traditional hotel business centers these...

Building your brand strategy in 2019

When clients approach us to help with bringing them customers, we get excited. Ideas run through our heads at breakneck speed but we know that different brands have different approaches so we sit patiently and listen. We hear them out during brainstorming sessions...