Event News & Trends

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10 Tips for First-Time Trade Show Exhibitors

It can feel daunting the first time you exhibit your startup at a trade show, so make the most of these top tips from a founder who’s already taken to the floor. Exhibiting at a trade show is a very different experience from attending a trade show. You have to be “on”...

10 Exhibit Design Ideas to Attract Visitors to Your Booth

Are you ready to bring new life to your current exhibit? Your answer is a few steps away with these tips to attracting visitors to any booth. Some of these ideas may seem farfetched, but it will help you think of new and creative ways to attract the best visitors to...

Drones, an alternative to fireworks

With environmental hazards, increasing costs and state-wide bans now forcing many areas to cease Merdeka Day, Chinese New Year, New Year's Day fireworks displays, it looks like it's time to look for an alternative way of brightening up the sky for 10 minutes. Although...

Engaging Entrance Tunnels for your next event

Engaging entrance tunnels creates the first impression for guests. Known for their innovative ideas and signature tunnel installations, Majeda and her team from MY Event Design believe in the undeniable power of first impressions. According to Majeda, “the first...

The Global Drone Conference 2019 in the News

The commercial drone revolution is affecting industries that range from agriculture to replacing dangerous jobs to the delivering of medicines to remote areas. According to a study by Price Waterhouse Cooper, the global market value for business services that use...

Double Decks at Exhibitions

Building up instead of out is a great way to increase your stand's visibility, sense of prominence, and functionality. So to help you envision how you might elevate your exhibiting efforts, here are six double decks to spark your imagination. While some comprise...

How Brands Are Using Motion-Capture Technology at Events

From a virtual waterfalls to a digital tour of the human mouth, these activations with motion sensors are elevating the way guests can interact with technology at events. Pandora Garden At the Pandora Garden, digital butterflies responded to guests' movement. The...

7 Eye Catching Logos at Events

Eye-catching logo displays is a good way to please sponsors and brand execs plus they double as event decor and a creative photo op. Jewelry company Pandora touted its spring collection with a tech-driven event in New York in March. To contrast the digital environment...

ADIDAS ORIGINALS SENDS SNEAKERHEADS TO YEAR 2048

Sneaker drops and other hype events leverage tactics like exclusive giveaways and sneak peeks to get media and consumers buzzing. But adidas on Aug. 8 went in a different direction: into the future. To prove to consumers that its styles have always been ahead of their...

IBM’s New Way of Thinking

IBM Corp. launches a new flagship conference to inspire and earn loyalty from many distinct audiences, garnering a positive response in the form of 80 percent of attendees clamoring to return in 2019. Humankind's development of and now dependency on technology...

See How Gucci, Chanel, and Louis Vuitton Do Pop-Ups

How do you increase attention spans with limited-time retail experiences? Fashion’s biggest, and most influential, global brands continue to use the pop-up concept to lure millennials and Gen Z by offering unexpected retail experiences. Branching out from expected...