Event News & Trends

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The Global Drone Conference 2019 in the News

The commercial drone revolution is affecting industries that range from agriculture to replacing dangerous jobs to the delivering of medicines to remote areas. According to a study by Price Waterhouse Cooper, the global market value for business services that use...

Double Decks at Exhibitions

Building up instead of out is a great way to increase your stand's visibility, sense of prominence, and functionality. So to help you envision how you might elevate your exhibiting efforts, here are six double decks to spark your imagination. While some comprise...

How Brands Are Using Motion-Capture Technology at Events

From a virtual waterfalls to a digital tour of the human mouth, these activations with motion sensors are elevating the way guests can interact with technology at events. Pandora Garden At the Pandora Garden, digital butterflies responded to guests' movement. The...

7 Eye Catching Logos at Events

Eye-catching logo displays is a good way to please sponsors and brand execs plus they double as event decor and a creative photo op. Jewelry company Pandora touted its spring collection with a tech-driven event in New York in March. To contrast the digital environment...

ADIDAS ORIGINALS SENDS SNEAKERHEADS TO YEAR 2048

Sneaker drops and other hype events leverage tactics like exclusive giveaways and sneak peeks to get media and consumers buzzing. But adidas on Aug. 8 went in a different direction: into the future. To prove to consumers that its styles have always been ahead of their...

IBM’s New Way of Thinking

IBM Corp. launches a new flagship conference to inspire and earn loyalty from many distinct audiences, garnering a positive response in the form of 80 percent of attendees clamoring to return in 2019. Humankind's development of and now dependency on technology...

See How Gucci, Chanel, and Louis Vuitton Do Pop-Ups

How do you increase attention spans with limited-time retail experiences? Fashion’s biggest, and most influential, global brands continue to use the pop-up concept to lure millennials and Gen Z by offering unexpected retail experiences. Branching out from expected...

28 Fun Ideas From Recent TV and Movie Events

From housewife-inspired drag queens to a choir of demonic nuns to a 20,000-pound throne, recent film and TV events have offered a wealth of out-of-the-box design and activity inspiration. Read on for steal-worthy ideas from events surrounding Big Little Lies, Good...

Ways to win the hearts of the media

How do you win the hearts of the media and generate press coverage at a trade show? Six writers and editors offer the inside scoop via this dos and don'ts guide. By Linda Armstrong  Media reps are like bullhorns. Get just one to broadcast your message, and you can...

Engaging Audiences at Auto Shows

Automotive companies used to depend on attractive models to seductively showing off their cars to potential buyers. Models alone don't cut it nowadays. So what do you do? Check out what these brands did at the New York International Auto Show. One of the most visual...

Don’t Scare your Guests with Dull Financial Events

Financial institutions are always seen as serious. After all money and finance are usually a serious topics but the education process doesn't have to be so. Financial events can be made fun just like how Stacks House did theirs. Built in the style of other Instagram...

The Evolution of Lifestyle Brands

Lifestyle brands have existed for a very, very long time. From Tiffany & Co, Pepsi and Coca Cola from the 1800s; CHANEL, Adidas, Mercedes Benz and Audi in the early 1900s to Calvin Klein in the late 1900s, all of these brands are part of the same lifestyle heritage....

5 Fresh Ways of B2B Networking (outside of coffee breaks)

People attend events to not only learn something new, but also to do some B2B networking to expand their network. Typically this is limited to coffee breaks. Try injecting 5 fresh ideas to break away from the norm in your next event. IDEA #1: BE PLAYFUL Google created...