Event News & Trends

Get updates about the latest event news and trends

Drones, an alternative to fireworks

With environmental hazards, increasing costs and state-wide bans now forcing many areas to cease Merdeka Day, Chinese New Year, New Year's Day fireworks displays, it looks like it's time to look for an alternative way of brightening up the sky for 10 minutes. Although...

Engaging Entrance Tunnels for your next event

Engaging entrance tunnels creates the first impression for guests. Known for their innovative ideas and signature tunnel installations, Majeda and her team from MY Event Design believe in the undeniable power of first impressions. According to Majeda, “the first...

The Global Drone Conference 2019 in the News

The commercial drone revolution is affecting industries that range from agriculture to replacing dangerous jobs to the delivering of medicines to remote areas. According to a study by Price Waterhouse Cooper, the global market value for business services that use...

Double Decks at Exhibitions

Building up instead of out is a great way to increase your stand's visibility, sense of prominence, and functionality. So to help you envision how you might elevate your exhibiting efforts, here are six double decks to spark your imagination. While some comprise...

How Brands Are Using Motion-Capture Technology at Events

From a virtual waterfalls to a digital tour of the human mouth, these activations with motion sensors are elevating the way guests can interact with technology at events. Pandora Garden At the Pandora Garden, digital butterflies responded to guests' movement. The...

7 Eye Catching Logos at Events

Eye-catching logo displays is a good way to please sponsors and brand execs plus they double as event decor and a creative photo op. Jewelry company Pandora touted its spring collection with a tech-driven event in New York in March. To contrast the digital environment...

ADIDAS ORIGINALS SENDS SNEAKERHEADS TO YEAR 2048

Sneaker drops and other hype events leverage tactics like exclusive giveaways and sneak peeks to get media and consumers buzzing. But adidas on Aug. 8 went in a different direction: into the future. To prove to consumers that its styles have always been ahead of their...

IBM’s New Way of Thinking

IBM Corp. launches a new flagship conference to inspire and earn loyalty from many distinct audiences, garnering a positive response in the form of 80 percent of attendees clamoring to return in 2019. Humankind's development of and now dependency on technology...

See How Gucci, Chanel, and Louis Vuitton Do Pop-Ups

How do you increase attention spans with limited-time retail experiences? Fashion’s biggest, and most influential, global brands continue to use the pop-up concept to lure millennials and Gen Z by offering unexpected retail experiences. Branching out from expected...

28 Fun Ideas From Recent TV and Movie Events

From housewife-inspired drag queens to a choir of demonic nuns to a 20,000-pound throne, recent film and TV events have offered a wealth of out-of-the-box design and activity inspiration. Read on for steal-worthy ideas from events surrounding Big Little Lies, Good...