Event News & Trends

Get updates about the latest event news and trends

Brand Activation- Tesco Unforgettable Bag

Single use plastic bags have been making negative headlines of late and why not? When before it was hailed as a solution to contain and transport goods such as foods, produce, powders, ice, magazines, chemicals, and waste, it is now as seen as sealife killer and...

Contemporary Tradeshow Trends That Offer the ROI You Need

From strengthening brand awareness to massive product exposure, tradeshows offer ways to build emotional connections with potential customers that other forms of marketing can’t. With the right event marketing strategy, tradeshow exhibition can be an advantageous...

Projection Mapping Responds to Music in Real Time

Photo: Suzanne Teresa, photographed at the Hollywood Bowl, courtesy of the L.A. Phil The Los Angeles Philharmonic kicked off its 100th anniversary season on September 30 in a big way. The orchestra started the day with a free festival designed to showcase the city’s...

9 Ways Beauty Brands Play with Product and Color at Events

Product displays at beauty events are nothing new, but now brands are having fun with them, incorporating items into photo backdrops and signage in creative ways, while also taking inspiration from their own color palettes—from muted monotone shades to punchy pinks...

Good Corporate Sponsorships Come From Real Relationships

Have you sent out 100s of Sponsorship Proposals with perhaps only 5 of those prospects agreeing to sponsor something? There's a reason for that. It wasn't your fancy proposal that won their hearts over. It could be one of the reasons below: They know you or your boss...

Brands leveraging philanthropic work to drive change

Like the Gates Foundation, many companies are putting more resources into philanthropic work, and for good reason. Along with the warm feelings associated with altruism, business leaders contributing to the social good recognize that benefit philanthropy can provide...

Ice Age Themed Event

Tired of being avant garde and modern and just want to go back to the ice age? Here are some ideas you can use for your next Ice Age themed event. Dinosaurs to greet your guests. Cavemen would be nice to pose with as well when they don't stink. Add a bit of a chill...

Using Augmented Reality to Enhance the Customer Experience

E-commerce has transformed the shopping landscape for traditional bricks-and-mortar retail over the past decade. But another technology – augmented reality (AR) – now looks primed to be its saviour. Consumers seem to agree on the vast potential of the combination of...

5 Key Exhibition Data Points

How much exhibition and convention trend data can you drop in just five minutes? If you’re Sam Lippman, president and founder of Lippman Connects, it amounted to about one key data point per minute as he sped through five topline results of the 2018 ECEF Pulse...

Fun Ideas for a Superhero Party

Comic books offer a wealth of fun ideas for event themes. Here's a look at some recent events that evoked comics and superheroes, including sales conferences, flower shows, and fund-raisers. These colorful ideas are a great way to celebrate a team, incorporate fun...

Case Studies: Cause Marketing

Here are three recent examples of cause marketing that make for very interesting case studies of a still-evolving marketing strategy. 1. Ice Bucket Challenge by  ALS Association In an effort to visualize and explain how someone feels with the Amyotrophic Lateral...

Emotional Marketing Drives Business

Chief marketing officers and brand managers are masters of appealing to emotions, spending a hefty sum of money on well-crafted campaigns that hit you in the feels – and for good reason. According to The New Science of Customer Emotions, Harvard Business Review,“when...

How to build an effective tradeshow marketing strategy

Trade shows are always huge events, attracting not just countless visitors but also lots of exhibitors. They’re a great opportunity for companies to find new customers, interact with existing ones and get a good look at the competition as well as potential...