Event News & Trends

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9 Ways Beauty Brands Play with Product and Color at Events

Product displays at beauty events are nothing new, but now brands are having fun with them, incorporating items into photo backdrops and signage in creative ways, while also taking inspiration from their own color palettes—from muted monotone shades to punchy pinks...

Good Corporate Sponsorships Come From Real Relationships

Have you sent out 100s of Sponsorship Proposals with perhaps only 5 of those prospects agreeing to sponsor something? There's a reason for that. It wasn't your fancy proposal that won their hearts over. It could be one of the reasons below: They know you or your boss...

Brands leveraging philanthropic work to drive change

Like the Gates Foundation, many companies are putting more resources into philanthropic work, and for good reason. Along with the warm feelings associated with altruism, business leaders contributing to the social good recognize that benefit philanthropy can provide...

Ice Age Themed Event

Tired of being avant garde and modern and just want to go back to the ice age? Here are some ideas you can use for your next Ice Age themed event. Dinosaurs to greet your guests. Cavemen would be nice to pose with as well when they don't stink. Add a bit of a chill...

Using Augmented Reality to Enhance the Customer Experience

E-commerce has transformed the shopping landscape for traditional bricks-and-mortar retail over the past decade. But another technology – augmented reality (AR) – now looks primed to be its saviour. Consumers seem to agree on the vast potential of the combination of...

5 Key Exhibition Data Points

How much exhibition and convention trend data can you drop in just five minutes? If you’re Sam Lippman, president and founder of Lippman Connects, it amounted to about one key data point per minute as he sped through five topline results of the 2018 ECEF Pulse...

Fun Ideas for a Superhero Party

Comic books offer a wealth of fun ideas for event themes. Here's a look at some recent events that evoked comics and superheroes, including sales conferences, flower shows, and fund-raisers. These colorful ideas are a great way to celebrate a team, incorporate fun...

Case Studies: Cause Marketing

Here are three recent examples of cause marketing that make for very interesting case studies of a still-evolving marketing strategy. 1. Ice Bucket Challenge by  ALS Association In an effort to visualize and explain how someone feels with the Amyotrophic Lateral...

Emotional Marketing Drives Business

Chief marketing officers and brand managers are masters of appealing to emotions, spending a hefty sum of money on well-crafted campaigns that hit you in the feels – and for good reason. According to The New Science of Customer Emotions, Harvard Business Review,“when...

How to build an effective tradeshow marketing strategy

Trade shows are always huge events, attracting not just countless visitors but also lots of exhibitors. They’re a great opportunity for companies to find new customers, interact with existing ones and get a good look at the competition as well as potential...

10 Crafty Event Activities for your next event

Besides freebies and food, guests enjoy taking part in activities while they wait for the big show to happen. Here are some chic takes on crafty activities—from card-making to customizing denim—that will keep guests entertained and engaged. Garnier’s Denim Jacket Bar...

Engaging Audiences at Events

In events, engaging your audience is something that is needed more than ever. If your event is not engaging your delegates with its speakers and its content, you can be assured that there won't be a repeat of your event and makes it tougher for you to get more...

Entertainment for your special event

Finding the right event entertainment to suit your event's theme and budget can be tricky especially when you have an audience you want to wow. Here are a few entertainment options to select from for your special event. MULTIMEDIA DANCE A true fusion of styles to...