Eye-catching logo displays is a good way to please sponsors and brand execs plus they double as event decor and a creative photo op.
Jewelry company Pandora touted its spring collection with a tech-driven event in New York in March. To contrast the digital environment inside, the venue’s exterior was covered in foliage and greenery with a topiary version of Pandora’s logo. See more: In Movement: How Brands Are Using Motion-Capture Technology at Events
Photo: Bryan Bedder/Getty Images for Pandora
At Comic-Con International, held in San Diego in July, FX Networks’ Fearless Forum activation featured a white building in the shape of the FX logo. A nightly projection from BartKresa Studio and FX Design featured colorful, changing graphics inspired by the network’s shows. See more: Comic-Con 2019: The Coolest Things You Missed at the Massive San Diego Convention
Photo: Joe Scarnici/Getty Images for FX
At Republic Records’ annual Coachella party in April, a step-and-repeat included the brand’s logo made from greenery, florals, and wood. See more: Coachella 2019: See Inside the Biggest Parties and Brand Activations
Photo: Vivien Killilea/Getty Images for Republic Records
For its E3 after-party, held in Los Angeles in June, GameSpot aimed for a “retro futuristic disco theme,” according to producers the Visionary Group. In addition to LED swing sets and an infinity dance floor, an oversize Lite Brite featured sponsor Dr Pepper’s logo. See more: E3 2019: Check Out the Coolest Booths, Parties, and Brand Activations
Photo: John Metcalf
At VidCon 2017, the entrance to YouTube’s B-to-B lounge was marked by a large logo featuring illustrated posters of the platform’s creators. “[We] worked with a whole group of illustrators to create these,” said Mia Choi, event producer MAS Event & Design’s chief creative officer. “They were first used in an event we produce every year, the YouTube Creators Summit. We loved the illustrations so much, so we thought it would be a fun way to incorporate some of the creators into this event at VidCon.” See more: See How YouTube Created Five Distinct Events at One Convention
Photo: Huy Doan
The 28th anniversary of the New World Symphony Gala took place March 2016 in Miami. The gala honored 1,000 New World Symphony (N.W.S.) alumni. On the step-and-repeat, the names of all of those alumni comprised the N.W.S. logo.
Photo: Sonja Garnitschnig
Hair care brand Totalee had its grand opening party in June 2018 at its new salon in Beverly Hills. The event, which was produced and designed by Sterling Engagements
, featured a large sign of the brand’s logo on a wall, which included bottles of products.
Photo: Courtesy of Totalee