From a virtual waterfalls to a digital tour of the human mouth, these activations with motion sensors are elevating the way guests can interact with technology at events.

Pandora Garden
At the Pandora Garden, digital butterflies responded to guests' movement. The sight of them virtually landing on guests' arms provided a popular photo moment.
At the Pandora Garden, digital butterflies responded to guests’ movement. The sight of them virtually landing on guests’ arms provided a popular photo moment.
Photo: Bryan Bedder/Getty Images for Pandora
Pandora Garden
The experience was meant to evoke a whimsical garden, with animated nature inspired by Pandora's spring collection.
The experience was meant to evoke a whimsical garden, with animated nature inspired by Pandora’s spring collection.
Photo: Bryan Bedder/Getty Images for Pandora
Pandora Garden
In contrast to the digital environment inside, the outside of the tunnel was covered in foliage and greenery with a topiary version of Pandora's logo.
In contrast to the digital environment inside, the outside of the tunnel was covered in foliage and greenery with a topiary version of Pandora’s logo.
Photo: Bryan Bedder/Getty Images for Pandora
Sony Wow Studio at SXSW
At SXSW in March, Sony’s theme was all about allowing technology help creativity grow. The exhibits included the Superception 'Fragment Shadow,' which enabled guests to experience changes in bodily sensations through visual changes in their own shadows. The exhibit was one of the latest outcomes of a research framework led by Sony CSL, which uses computer technologies for expanding and transforming human perception. See more here: SXSW 2019: Creative Brand Engagement Ideas from Amazon Prime, Uber Eats, Lululemon, and More
At SXSW in March, Sony’s theme was all about allowing technology help creativity grow. The exhibits included the Superception “Fragment Shadow,” which enabled guests to experience changes in bodily sensations through visual changes in their own shadows. The exhibit was one of the latest outcomes of a research framework led by Sony CSL, which uses computer technologies for expanding and transforming human perception. See more here: SXSW 2019: Creative Brand Engagement Ideas from Amazon Prime, Uber Eats, Lululemon, and More
Photo: Courtesy of Sony
Colgate Total SF Event
In January, BMF produced an event for Colgate in New York that promoted the Colgate Total SF toothpaste. Guests could learn about how toothpaste kills bacteria by interacting with a motion-activated screen, featuring technology developed by Creative Technology. See more here: What Cold? How Three Brands Got Event Guests to Brave the Polar Vortex
In January, BMF produced an event for Colgate in New York that promoted the Colgate Total SF toothpaste. Guests could learn about how toothpaste kills bacteria by interacting with a motion-activated screen, featuring technology developed by Creative Technology. See more here: What Cold? How Three Brands Got Event Guests to Brave the Polar Vortex
Photo: Courtesy of Colgate
DirecTV Super Saturday Night 2019
DirecTV Super Saturday Night took place the night before Super Bowl LIII in Atlanta in February. Breakfast, a New York-based studio of multidisciplinary designers and engineers, created a custom Brixel mirror installation that spelled out DirecTV. The kinetic, interactive sculpture was created with mirrored Brixels (customizable kinetic pixels) that were programmed to rotate. See more here: Super Bowl LIII: 27 Ways Brands Took Over Downtown Atlanta
DirecTV Super Saturday Night took place the night before Super Bowl LIII in Atlanta in February. Breakfast, a New York-based studio of multidisciplinary designers and engineers, created a custom Brixel mirror installation that spelled out DirecTV. The kinetic, interactive sculpture was created with mirrored Brixels (customizable kinetic pixels) that were programmed to rotate. See more here: Super Bowl LIII: 27 Ways Brands Took Over Downtown Atlanta
Photo: Cindy Ord/Getty Images for DirecTV
DirecTV Super Saturday Night 2018
At the 2018 Super Saturday Night in Minneapolis, two motion-reactive kinetic LED walls allowed guests to play with the deconstructed floral elements of the Super Saturday Night logo. The event was produced by Blue Revolver and technology was helmed by Chexology. See more here: See How the Super Bowl’s Biggest Party Got Even Bigger This Year
At the 2018 Super Saturday Night in Minneapolis, two motion-reactive kinetic LED walls allowed guests to play with the deconstructed floral elements of the Super Saturday Night logo. The event was produced by Blue Revolver and technology was helmed by Chexology. See more here: See How the Super Bowl’s Biggest Party Got Even Bigger This Year
Photo: Dia Dipasupil/Getty Images for DirecTV
Stella Artois and Water.org ‘Water Ripples’ Installation
In March 2018, Stella Artois and Water.org unveiled a public kinetic art installation at Vanderbilt Hall at Grand Central Terminal in New York. The 36-foot installation was composed of 558 kinetic droplets made from thin, vacuum-formed polystyrene plastic—each of which were hand-painted on robotic, rotating droplet holders. The droplets, which were created by collaborative art, design, and technology studio Hypersonic, were connected with 15,700 feet of cable and 6,000 feet of wire. Passersby were invited to touch the center column in the installation, which initiated a ripple movement that made the droplets move in unison. conceptualized by creative agency Mother New York and executed with creative digital production company MediaMonks. See more here: Watch: See a Water-Inspired Art Installation Created With Close to 600 Kinetic Droplets
In March 2018, Stella Artois and Water.org unveiled a public kinetic art installation at Vanderbilt Hall at Grand Central Terminal in New York. The 36-foot installation was composed of 558 kinetic droplets made from thin, vacuum-formed polystyrene plastic—each of which were hand-painted on robotic, rotating droplet holders. The droplets, which were created by collaborative art, design, and technology studio Hypersonic, were connected with 15,700 feet of cable and 6,000 feet of wire. Passersby were invited to touch the center column in the installation, which initiated a ripple movement that made the droplets move in unison. conceptualized by creative agency Mother New York and executed with creative digital production company MediaMonks. See more here: Watch: See a Water-Inspired Art Installation Created With Close to 600 Kinetic Droplets
Photo: Craig Barritt/Getty Images for Stella Artois
Panorama 2018
While the Goldenvoice-produced music festival is taking a hiatus this year, Panorama has showcased innovative examples of motion-activated technology at the Lab, a pop-up museum of digital, interactive exhibits curated by Meta.is. Superbright, a company that specializes in augmented- and virtual-reality production, created 'Dance For Us,' an immersive dance floor experience that invited attendees to dance in front of changing digital graphics. Dancers were recorded with motion capture data, and their silhouettes could be viewed outside of the installation in an accompanying A.R. app. See more here: Panorama 2018: How Brands and Artists Engaged Guests Amid Festival Obstacles
While the Goldenvoice-produced music festival is taking a hiatus this year, Panorama has showcased innovative examples of motion-activated technology at the Lab, a pop-up museum of digital, interactive exhibits curated by Meta.is. Superbright, a company that specializes in augmented- and virtual-reality production, created “Dance For Us,” an immersive dance floor experience that invited attendees to dance in front of changing digital graphics. Dancers were recorded with motion capture data, and their silhouettes could be viewed outside of the installation in an accompanying A.R. app. See more here: Panorama 2018: How Brands and Artists Engaged Guests Amid Festival Obstacles
Photo: Courtesy of Meta.is
Panorama 2017
In 2017, the Lab showcased “Future Portrait,” a motion-capture art installation that welcomed attendees into the experience. Created by Brooklyn-based creative studio Prism, the exhibit translated a participant's movement into animation using HP technology. See more here: Panorama 2017: How Sponsors and Artists Kept the Returning Festival Fresh
In 2017, the Lab showcased “Future Portrait,” a motion-capture art installation that welcomed attendees into the experience. Created by Brooklyn-based creative studio Prism, the exhibit translated a participant’s movement into animation using HP technology. See more here: Panorama 2017: How Sponsors and Artists Kept the Returning Festival Fresh
Photo: Nikki Jahanforouz
‘The Magicians’ Hall of Magic
To coincide with the season two premiere of SyFy series The Magicians in 2017, the network held an immersive experience for fans that took over the William Vale in Brooklyn. Magic-theme activities and installations, which were produced by Mash Studio and Vance Garrett Productions, included a constellation-inspired room. Guests were invited to lie down and see themselves reflected as constellations in a starry night sky, with the 'stars' responding to their movements. See more here: Inside SyFy's Magician-Theme Immersive Experience
To coincide with the season two premiere of SyFy series The Magicians in 2017, the network held an immersive experience for fans that took over the William Vale in Brooklyn. Magic-theme activities and installations, which were produced by Mash Studio and Vance Garrett Productions, included a constellation-inspired room. Guests were invited to lie down and see themselves reflected as constellations in a starry night sky, with the “stars” responding to their movements. See more here: Inside SyFy’s Magician-Theme Immersive Experience
Photo: Taylor McIntyre/BizBash
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